Kick ‘em off the Couch for Summer
LAUREL, MS – July 9, 2008 – With the kids out of school and couches becoming a popular parking place for TV-watchers, Sanderson Farms introduces the KICK ‘EM OFF THE COUCH FOR SUMMER program to encourage families to get healthy by eating nutritious food and becoming more active.
Studies show that over the course of a year, children spend more time watching TV than they do in school or participating in any activity other than sleeping. By challenging families to take advantage of Backyard Bargains, budget-friendly activities within their own town, and create healthy make-at-home alternatives to kids’ favorite meals, Sanderson Farms is helping households break the couch potato habit.
Many summer getaways are being canceled due to high gas prices and tighter budgets, however vacation-goers can still enjoy quality time together without the out-of-town expenses. Backyard Bargains cost less than $13 and create active “together time” that can be found in any hometown. From learning about animals at the town zoo to a day of hiking and swimming at a local park, there are options that appeal to the whole clan. Sanderson Farms is recommending that families visit their local Convention & Visitors Bureaus, an endless source of Backyard Bargains, to discover discount attractions in their area.
As a busy day of learning, exercising and bonding can work-up an appetite, Sanderson Farms has “cooked” up recipes the whole household can create together at home. The nutritious recipes are modeled after kids’ favorite restaurant foods, but utilize Sanderson Farms chicken as a lean, low sodium, center of the plate ingredient. While some other companies are injecting their chicken with additives like sodium and seaweed extract, Sanderson Farms offers, and always has, honest to goodness 100 percent natural chicken. From sticky fingers barbeque pizza and chicken sloppy joe sandwiches to chicken fried rice and cheesy chicken quesadilla dippers, Steve Bonasia, Sanderson Farms’ executive chef, has developed a healthy recipe for any cuisine preference.
To sample Sanderson Farms’ kid-friendly recipes please visit www.sandersonfarmsrecipes.com.
Based in Laurel, Miss., Sanderson Farms is engaged in the production, processing, marketing and distribution of fresh and frozen chicken and other prepared food items. Its shares trade on the Nasdaq Stock Market under the symbol SAFM.