Sanderson Farms Becomes First Chicken Producer to Introduce Both Google Home and Amazon Alexa-Activated Recipes
Company Launches Smart Speaker Skill to Help Consumers in the Kitchen
LAUREL, Miss. (October 29, 2019) – As the holiday season approaches, Sanderson Farms is offering a hassle-free solution to consumers wondering what to make for dinner. The company has spent the summer developing both the first Amazon Alexa-enabled recipe skill and Google Home experience within the chicken industry, allowing consumers to ask their smart speaker how to make dishes, such as garlic parmesan chicken wings, Mediterranean chicken thighs, and chicken fajitas.
With over 170 Sanderson Farms recipes available, all consumers need to do is enable the skill on any Google Home or Amazon Echo device, and their virtual assistant will walk them through recipe ingredients and directions.
“We wanted to enter into the voice space, as so many other brands are working with Google Home, Amazon Echo, and other smart speakers,” said Hilary Burroughs, Sanderson Farms Director of Marketing. “We realized no other chicken producers were utilizing Google Home and Amazon Alexa technology and took this opportunity to be the first.”
In addition to the recipe skill, Sanderson Farms is working on additional smart speaker capabilities, such as cooking tips, frequently asked questions, and recipes by cut of chicken. “We eventually want to get to a point where a consumer can open the fridge and tell their smart speaker what they have available, and the smart speaker will suggest a recipe based on those ingredients,” continued Burroughs.
“With the Sanderson Farms smart speaker skill, it is our goal to make everyday life easier for consumers,” said Lampkin Butts, Sanderson Farms President and COO. “By providing some voice-activated help in the kitchen, users can spend less time googling recipes and flipping through cookbooks, and more time enjoying meals with family and friends.”
Learn more at sandersonfarms.com/voice.
About Sanderson Farms
Sanderson Farms, Inc., founded in 1947, is engaged in the production, processing, marketing and distribution of fresh and frozen chicken and other prepared food items. Employing more than 17,000 employees in operations spanning five states and 17 different cities, Sanderson Farms is the third largest poultry producer in the United States. As a company, Sanderson Farms is committed to adopting a fresh approach in everything that we do, not only where products are concerned, but companywide, as well. Though the company has grown in size, it still adheres to the same hometown values of honesty, integrity and innovation that were established when the Sanderson family founded the company back in 1947.