Privacy Policy

Effective Date: May 1st, 2025

Wayne-Sanderson Farms and its subsidiaries and affiliates, including Wayne Farms LLC and Sanderson Farms, LLC (hereinafter collectively referred to as “Wayne-Sanderson Farms,” “we,” “us,” or “our”) respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, and disclose personal information when you use our websites (including www.waynesandersonfarms.com and www.sandersonfarms.com) or otherwise interact with us. Your use of our website signifies acceptance of this Policy and agreement to our Terms of Use.

As used in this Privacy Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal information does not include information that is publicly available or deidentified.

Contents

Personal Information We Collect

Generally, we collect the following categories of personal information. Note that the specific personal information we collect about you may vary depending on the nature of your interactions with us.

  • Identifiers and Personal Records, including your name, address, email address, telephone number, signature, IP address, physical characteristics or description, education and employment information, and financial information. This category includes information described in Cal. Civ. Code § 1798.80(e).
  • Commercial Information, including records of products purchased, obtained, or considered.
  • Internet or Other Electronic Network Activity Information, including browsing history, search history, and information regarding your interactions with our websites or advertisements.
  • Geolocation Data inferred from your device IP address.
  • Audiovisual Data, including audio recordings of customer service calls and videoconference data.
  • Professional or Employment-Related Information, including your employer, job title, and similar information when you interact with us on behalf of a business.
  • Characteristics of Protected Classifications, which we collect about job applicants, including age, gender, race, ethnicity, citizenship or immigration status, and military or veteran status. Some of this information is considered sensitive under certain state privacy laws.
  • Inferences about preferences, characteristics, trends, or attitudes

Sources of Personal Information

Generally, we collect the categories of personal information described above from the following sources:

  • Directly from you
  • From our affiliated companies
  • Automatically when you visit our websites (such as through cookies, pixels, and other tracking technologies)
  • Created by us (for example, if assign you with a login or develop inferences about you)
  • If you have a business relationship with us, from other companies we do business with, which may include your employer
  • From service providers that help us to run our business
  • From third parties including advertising networks, social networks, internet service providers, and data analytics providers

How We Use Personal Information

Generally, we use the personal information we collect for the following business or commercial purposes:

  • To provide you with our products and services, including fulfilling orders and processing transactions
  • To maintain your accounts with us
  • To provide customer service and support
  • To allow you to use our websites
  • To communicate with you
  • To support our operations, including to improve our products and services through research and analytics
  • To customize and tailor your experience on our websites
  • For marketing and advertising, including to show you relevant ads while you browse the internet or use social media
  • To send you news, updates, and information related to our product offerings
  • To allow you to participate in promotions and contests
  • For recruiting and employment purposes, including opening and maintaining application records, assessing eligibility for employment, onboarding employees, and other related purposes.
  • To comply with applicable legal requirements
  • For security purposes, including to detect and prevent fraud or other potential harms against you and/or us

How We Disclose Personal Information

We may disclose each of the categories of personal information we collect to our affiliates, service providers, and contractors for the following business purposes:

  • Performing services (including processing, maintaining, or collecting personal information) on our behalf related to the operation of our business (e.g., providing communications, technical, analytical, web hosting, data storage, application support, vendor management, billing, credit card processing, customer support, accounting, auditing, insurance, legal, security, or other services)
  • Auditing related to ad impressions
  • Ensuring security and integrity of personal information
  • Debugging to identify and repair errors that impair existing intended functionality
  • Short-term, transient use, including, but not limited to, non-personalized advertising
  • Providing advertising or marketing services on our behalf
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of our Services
  • To comply with applicable laws and regulations
  • For safety and security
  • Detecting, protecting against, or addressing malicious, deceptive, fraudulent, or illegal activity

We may also use and disclose personal information as required by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our (or others’) rights or property; to support any actual or threatened claim, defense or declaration in a case or before any jurisdictional and/or administrative authority, arbitration or mediation panel; or for other purposes described in any other privacy policy or with your consent. Additionally, we may use and disclose personal information to third parties in connection with a sale, assignment, merger, reorganization, or other corporate transaction relating to all or part of our business.

Targeted Advertising, Sales, and Sharing of Personal Information

Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for targeted advertising or analytics may be considered “sales” or “sharing” under US state privacy laws. Listed below are the categories of personal information we share for purposes of targeted/cross-context behavioral advertising or otherwise “sell” for non-monetary consideration:

  • Identifiers
  • Personal Records
  • Internet or other electronic network activity information
  • Geolocation data
  • Commercial information

The types of third parties to which personal information is sold or shared are third-party advertisers and some analytics vendors. The purposes for which we sell/share this information include: showing you relevant ads while you browse the internet or use social media; marketing, advertising, certain types of analytics, and similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. If you would like to opt out, please see the information below for your state of residence.

Cookies and Other Tracking Technologies

We, as well as our service providers and third-party partners, use a variety of tracking technologies, including cookies, beacons, pixels, and APIs on our websites. Depending on your device and browser settings, these tracking technologies may collect and store your IP address, device identifiers, user preferences, approximate geolocation, the pages you click on, and other browsing information such as the website you visited immediately before ours.

We may use these technologies for various purposes, including to provide functionality for the websites, to help us route traffic between servers, to understand how the websites are performing and how visitors use the websites, to improve features and content on the websites, and for advertising purposes. We also use tracking technologies in some of the emails we send in order to understand whether our messages are received and viewed.

Many browsers include settings that allow you to disable, remove, or block certain tracking technologies. Please be aware that if you disable or remove tracking technologies some parts of our websites may not work.

Analytics. We use analytics tools, including Google Analytics, to analyze how you interact with our websites. This software may collect information such as your IP address, location, operating system type, access time, duration of visit, and actions you take on our websites. Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. You may opt-out of having your website activity made available to Google Analytics by installing the Google Analytics browser add-on, available here.

Chat Features. We may offer interactive chat features on our websites to assist you with recipes and for other customer service purposes. If you chat with us online, our chatbot is AI-powered and may record, store, and share information, including personal information, collected during your chat. When you use this feature, we and our service providers may process the information obtained through the chat to provide the automated chat service. By using these features, you understand that our service providers may process the information obtained through the feature to provide the service on our behalf.

Online Advertising. Our websites collect information about you in order to target advertisements to you when you browse the internet or use social media. One of the tools we use for this purpose is Google Ads, which is an advertising service provided by Google. Google uses cookies and other identifiers, in combination with their own data, to show you ads based on your usage of our websites. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings page. Additional options for opting out of interest-based advertising are available through tools provided by the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

YouTube. We also use YouTube API Services to deliver content. We host videos on YouTube that are embedded in certain websites. When you interact with videos on our websites, YouTube may collect your personal information, including your Google user name and other account information. For more information, please visit Google’s privacy policy: https://policies.google.com/privacy?hl=en&gl=us.

Do Not Track. Our websites do not respond to “Do Not Track” signals sent by browsers, mobile devices, or other mechanisms.

How Long We Keep Personal Information

We keep the categories of personal information described above for as long as necessary for the purposes described in this Privacy Policy or as otherwise authorized by law. This generally means holding personal information for as long as one of the following apply:

  • Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
  • Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected;
  • The personal information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
  • We are otherwise required or permitted to keep your personal information by applicable laws or regulations.

Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

Security

At no cost to you, we take commercially reasonable and appropriate steps to protect personal information from loss, misuse and unauthorized access, disclosure, alteration, or destruction. Please keep in mind, however, that there is no such thing as perfect security, and no internet transmission is ever completely secure or error-free.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under 13. If we become aware that we have collected personal information from a child, we will delete it in accordance with applicable law.

Email Preferences

If you sign up to receive emails from us, we may periodically send you emails regarding promotions and special offers. If you no longer want to receive our promotional email communications, you can unsubscribe by clicking on the “unsubscribe” link found in our emails. If you opt out of our promotional emails, we may still send you email messages related to your account or any products or services you request from us.

Privacy Rights for Residents of Covered US States

You may have additional privacy rights under the law of the state in which you live. This section describes the rights available to California residents, and consumers in Nebraska, Nevada, and Texas (collectively, “Covered States”). If you are a resident of a Covered State, you can submit a request relating to your personal information through our webform or call us at 1-800-879-6748. Please note that we may need to authenticate your identity before your request can be processed. For authentication, you will typically be asked to provide 2-3 pieces of personal information that we will match against our records. In some states and for some types of requests, you may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using the webform or toll-free number listed above. We will not discriminate against you if you choose to exercise any of your privacy rights under the Covered State privacy laws.

California Residents

Right to Know. California residents have the right to know:

  • The categories of personal information we have collected about you, including:
    • The categories of sources from which the personal information was collected;
    • Our business or commercial purposes for collecting selling, or sharing personal information;
    • The categories of recipients to which we disclose personal information;
    • The categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information; and
    • The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information.
  • The specific pieces of personal information we have collected about you.

Right to Delete. If you are a California resident, you have the right to request that we delete personal information we collected from you, subject to certain exceptions. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not attempt to reidentify the information.

Right to Correct. If you are a California resident and you believe that personal information we maintain about you is inaccurate, you have the right to request that we correct that information.

Right to Opt Out. California residents have the right to opt out of the sale of your personal information, and to request that we do not share your personal information for cross-context behavioral advertising. To opt-out, please click on the “Do Not Sell or Share My Personal Information” link in the footer of the website you are visiting. If you choose to use the Global Privacy Control (GPC) browser signal, you will only be opted out of sales or sharing of Personal Information taking place through online tracking technologies, and will need to turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please use our webform.

Right to Limit the Use and Disclosure of Sensitive Personal Information. We do not use or disclose sensitive personal information for purposes to which the right to limit use and disclosure of sensitive personal information applies.

Consumers in Nebraska and Texas

Access and Data Portability. You have the right to confirm whether we are processing your personal information, to access your personal information, and to obtain a copy of personal information you provided to us in a portable format.

Correction. You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes for processing it.

Deletion. You have the right to request that we delete your personal information, subject to exceptions.

Right to Opt Out. You have the right to opt out of the following uses of your personal information: (a) targeted advertising; (b) the sale of personal information; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. We do not sell personal information in exchange for money or engage in practices that qualify as profiling producing legal or similarly significant effects under applicable state privacy law. To opt out of targeted advertising / non-monetary “sales” of personal information, please click on the “Do Not Sell or Share My Personal Information” link in the footer of the website you are visiting.

Right to Appeal. Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request by calling 1-800-879-6748 or using our webform.

Nevada Consumers

Our uses of your personal information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in “sales” of personal information under Nevada law in the future, please contact us as described above.

Changes

We may periodically update this Privacy Policy and will notify you by revising the Effective Date at the top of this page. Please refer back to this Privacy Policy from time to time to ensure you are aware of our most current privacy practices.

Contact Us

If you have any questions about this Privacy Policy, you may contact us at:

Wayne-Sanderson Farms
Attention: Privacy Officer
4110 Continental Dr.
Oakwood, Georgia 30566